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Here’s How to Turn Random Website Visitors Into Engaged, Ready-to-Buy Prospects – Even if You Have a “Boring” or Super Technical Product

For Marketers, Product Managers, And Anyone With A Product Used By A 
Technical Audience…


Pick Up A Copy Of Technical Content Strategy Decoded & All Bonuses For Just $22 

Hey there—My name is Adam DuVander and over the past 20 years, I’ve been a developer, journalist, and marketer. I wrote for Wired and edited a top technical journal.

Then I flipped the script and worked to market great technical products like SendGrid and Zapier.

I’ve written code and written about code. Now, after thousands of articles and millions of views…

I’m sharing a simple strategy for publishing content that turns your readers into engaged prospects and loyal customers, inside my book Technical Content Strategy Decoded.

No More Aimless, Reactionary Technical Content That Doesn’t Get Views or Inspire Action

I’ve been there: you’re trying to keep up with high publication volumes, grasping for any technical content you can find.

Over the last five years, my team and I have helped dozens of companies attract the right technical audience with valuable content that engages.

And you know what we’ve found? More content is usually not the answer.

Most companies think they need to publish every day in order to attract a technical audience.

The reality is actually the complete opposite.

In fact, my team recently worked with a client already publishing five or more articles per week. Yet, each article received almost no traffic or other engagement.

Know what we did instead?

We helped them identify fewer topics that could attract more of their audience.

Now the articles they publish see hundreds or thousands of visits every month. Even better, the content engages the audience to take the next step: sign up for an account, explore documentation, or dig deeper into trust-building guides.

The Technical Engagement System my team developed enables technical products like yours to be more strategic and productive with less content.

We’ve used this system with clients to help them generate:

Thousands of the right visitors every month from a single piece of content.

More new organic traffic with a couple of posts per month and without the need to constantly run on the content treadmill.

First-time visitors who average nearly three pages per visit, clicking through to relevant, valuable pages.

A real technical content strategy makes the difference.

Don’t just publish technical content, publish strategic technical content.

Don’t just get more traffic, get more engaged traffic.

DISCLAIMER: This method only works if you’re willing to break the habit of pitching your product. Technical audiences are skeptical and you need to first build trust and show you understand how to solve their problems.

Get the Definitive Guide to Technical Content Strategy That Will Help You Attract and Engage Your Audience

For Just $22

The book for sale on this page, Technical Content Strategy Decoded, will help you apply our lessons from working with great technical products to your marketing and engagement efforts.
You’ll learn the mistakes to avoid, the job of great technical content, and the exact framework we use to create authoritative concepts and turn them into engagement magnets.
The cost is only $22
Here’s some of what you’ll get within Technical Content Strategy Decoded:

 A Digital Copy of the Technical Content Strategy Decoded (PDF & EPUB formats)

 An unabridged audiobook version of Technical Content Strategy Decoded

 Bonus #1: Technical Engagement System Video

 Bonus #2: Concept Catalog template

 Bonus #3: Great blog post examples swipe file


Get Everything Above Today for

Just $22

You’ll receive Technical Content Strategy Decoded digital book, audiobook, and all of the included bonuses.


Bonus #1:

Technical Engagement System Video

A 40-minute high-level overview of the Technical Engagement System, with examples of good and bad content.

Get The Technical Engagement System Video at NO COST When You Order Technical Content Strategy Decoded

Bonus #2:

Concept Catalog template


A Google Doc to copy with a fill-in-the-blanks system to create content concepts—the foundation of your technical content strategy.
Swipe and Deploy the Exact Pathway We Use With The Fill In The Blank Templates at NO COST With Today’s Order


Bonus #3:

Great Blog Post Examples Swipe File

An ever-growing spreadsheet of example blog posts with headlines, links, and screenshots to learn from the best.

The Great Blog Post Examples Swipe File... INCLUDED FOR FREE.

Is This Book the Reason You Haven't Attracted The Right Technical Audience With Valuable Content That Engages?


If you’re ready to try the method we use to attract the right audience while providing valuable content that engages, then...

My team and I have helped dozens of companies attract the right technical audience with valuable content that engages.

And you know what we’ve found? More content is usually not the answer.

Most companies think they need to publish every day in order to attract a technical audience.

The reality is actually the complete opposite.

My latest book, Technical Content Strategy Decoded, can show you exactly how.

The advantages of using these methods are outlined in the book, but at the very core of this method are these realities:

More new organic traffic with a couple of posts per month.

First-time visitors who average nearly three pages per visit,.

A real technical content strategy makes the difference.

Click “Yes! I Want the Book + Bonuses” below, get your digital copy of Technical Content Strategy Decoded and let me show you how to attract the right audience so that you can grow your business quicker.


Get the Definitive Guide to Technical Content Strategy That Will Help You Attract and Engage Your Audience

For Just $22

The book for sale on this page, Technical Content Strategy Decoded, will help you apply our lessons from working with great technical products to your marketing and engagement efforts.
You’ll learn the mistakes to avoid, the job of great technical content, and the exact framework we use to create authoritative concepts and turn them into engagement magnets.
The cost is only $22
Here’s some of what you’ll get within Technical Content Strategy Decoded:

 A Digital Copy of the Technical Content Strategy Decoded (PDF & EPUB formats)

 An unabridged audiobook version of Technical Content Strategy Decoded

 Bonus #1: Technical Engagement System Video

 Bonus #2: Concept Catalog template

 Bonus #3: Great blog post examples swipe file


Get Everything Above Today for

Just $22

You’ll receive Technical Content Strategy Decoded digital book and all of the included bonuses.


Here’s a Look at What You’ll Discover When You Get Your Digital Copy of Technical Content Strategy Decoded…


  • Why writing about your product will NEVER attract a new audience — and what you need to do instead
  • You’ll discover how to identify exciting content concepts — even if you have a “boring” product
  • What Bill Murray drinking Japanese whiskey can teach you about the way your content reaches your technical audience
  • How the professional marketers figure out what their audience cares about — despite lacking the same technical expertise
  • What the opposite of engagement is and how you can use that
  • You’ll find out how to quickly recognize and avoid the most common killer of technical content
  • How Dwight Shrute’s stint as party planner on The Office can inspire content that gets read and shared
  • WARNING: These three common technical content mistakes will absolutely repel your audience! Find out what you should do instead to pull them in.
  • You’ll learn the easiest way to get rid of low-view content for good!
  • Why you can use the same methods as the FBI does to hunt serial killers, but instead attract more of the right technical audience
  • Find out the truth about open source and why almost everything you’ve heard about competing with it is dead wrong!
  • The startling truth about software stacks will help you finally understand how technical audiences solve problems
  • You’ll discover the three-step pattern of great content that you’ve never noticed — and will undoubtedly begin using it everywhere!
  • Here’s a dead-simple way to measure the value of technical traffic. The math is so easy a seven-year-old can do it.
  • The real secret to selling a technical audience on your product — almost everyone gets this wrong! This often-overlooked idea will certainly get you hundreds of new users every month
  • You’ll learn a sneaky little trick you can use to immediately fill your content calendar with impactful concepts
On the next page, you can decide to add-on the Technical Content Checklists,  Technical Content Strategy Check-ins and a few more goodies if you want to save some time and effort…

...but, as you can see, Technical Content Strategy Decoded contains everything I think you’ll need to understand and implement this method (and a bit more).

The price of The Technical Content Strategy Decoded is just $22

Your digital copy of Technical Content Strategy Decoded will be delivered to your inbox right away so you can start discovering how to quickly recognize and avoid the most common killer of technical content.

Your purchase today also includes the 3 bonuses.

I know this seems like information overload, but I’ve done my best to organize Technical Content Strategy Decoded so you’ll be able to immediately understand how technical audiences solve problems.

...while having a blueprint and how to you can quickly recognize and avoid the most common killer of technical content.

To make sure you have everything needed to understand and implement Technical Content Strategy Decoded on your own, I’m also including the 3 bonuses above at NO COST with your order today.

These bonuses are designed to compliment what you’ll learn inside Technical Content Strategy Decoded.

Get Your Copy Right Now for Just $22

And Get All 3 Bonuses For FREE…

No Questions Asked

100% Money-Back Guarantee

Here’s My Promise...


Here’s a simple promise:

The Technical Content Strategy Decoded will show you everything that I’ve told you about on this page and more.

You’ll get a behind the curtain look at how these three common technical content mistakes will absolutely repel your audience! Find out what you should do instead to pull them in....everything is shared, nothing is held back.

You’ll follow Technical Content Strategy Decoded and follow along in the included bonus training materials…

...and I guarantee you’ll discover new insights and perspectives that can help you discover how to publish content that turns complete strangers into high-value prospects around the clock.

And if you’re not satisfied for ANY reason…

...just let my team know with a quick email to support@everydeveloper.com and we’ll send you a refund for your book purchase.

This Is a One-Year Guarantee


That means you have 365 days to go through the book and all the bonuses before you decide if you find it valuable.

What you see on this page is what you’ll discover inside the book.

I guarantee you’ll find it incredibly valuable.

If you’re not satisfied with the book for any reason, let us know so I can send you a refund. This is a 365-day money back guarantee.

Get the Definitive Guide to Technical Content Strategy That Will Help You Attract and Engage Your Audience

For Just $22

The book for sale on this page, Technical Content Strategy Decoded, will help you apply our lessons from working with great technical products to your marketing and engagement efforts.
You’ll learn the mistakes to avoid, the job of great technical content, and the exact framework we use to create authoritative concepts and turn them into engagement magnets.
The cost is only $22
Here’s some of what you’ll get within Technical Content Strategy Decoded:

 A Digital Copy of the Technical Content Strategy Decoded (PDF & EPUB formats)

 An unabridged audiobook version of Technical Content Strategy Decoded

 Bonus #1: Technical Engagement System Video

 Bonus #2: Concept Catalog template

 Bonus #3: Great blog post examples swipe file


Get Everything Above Today for

Just $22

You’ll receive Technical Content Strategy Decoded digital book and all of the included bonuses.
Adam DuVander
Adam DuVander has worked with technical audiences for more than two decades, as a developer, a journalist, and a marketer. 

With a degree in Computer Science, he’s written for Wired, edited the original API journal, and held content and leadership positions for multiple technical products.

Now he leads a team with deep expertise in technical products and engaging content. 

Through consulting and training, EveryDeveloper helps companies like yours reach more of the right technical audience with strategic, authentic content.

Get the Definitive Guide to Technical Content Strategy That Will Help You Attract and Engage Your Audience

For Just $22

The book for sale on this page, Technical Content Strategy Decoded, will help you apply our lessons from working with great technical products to your marketing and engagement efforts.
You’ll learn the mistakes to avoid, the job of great technical content, and the exact framework we use to create authoritative concepts and turn them into engagement magnets.
The cost is only $22
Here’s some of what you’ll get within Technical Content Strategy Decoded:

 A Digital Copy of the Technical Content Strategy Decoded (PDF & EPUB formats)

 An unabridged audiobook version of Technical Content Strategy Decoded

 Bonus #1: Technical Engagement System Video

 Bonus #2: Concept Catalog template

 Bonus #3: Great blog post examples swipe file


Get Everything Above Today for

Just $22

You’ll receive Technical Content Strategy Decoded digital book and all of the included bonuses.
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