I’ve been there: you’re trying to keep up with high publication volumes, grasping for any technical content you can find.
Over the last five years, my team and I have helped dozens of companies attract the right technical audience with valuable content that engages.
And you know what we’ve found? More content is usually not the answer.
Most companies think they need to publish every day in order to attract a technical audience.
The reality is actually the complete opposite.
In fact, my team recently worked with a client already publishing five or more articles per week. Yet, each article received almost no traffic or other engagement.
Know what we did instead?
We helped them identify fewer topics that could attract more of their audience.
Now the articles they publish see hundreds or thousands of visits every month. Even better, the content engages the audience to take the next step: sign up for an account, explore documentation, or dig deeper into trust-building guides.
The Technical Engagement System my team developed enables technical products like yours to be more strategic and productive with less content.
We’ve used this system with clients to help them generate:
Thousands of the right visitors every month from a single piece of content.
More new organic traffic with a couple of posts per month and without the need to constantly run on the content treadmill.
First-time visitors who average nearly three pages per visit, clicking through to relevant, valuable pages.
A real technical content strategy makes the difference.
Don’t just publish technical content, publish strategic technical content.
Don’t just get more traffic, get more engaged traffic.
DISCLAIMER: This method only works if you’re willing to break the habit of pitching your product. Technical audiences are skeptical and you need to first build trust and show you understand how to solve their problems.